TrueStart Performance Coffee to power up the Chilly Duathlon!

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With Team TrueStart Coffee racing at DB Max’s season-ending Chilly this November, we thought we’d pick their brains on the potential ergogenic benefits of using caffeine as an athelete. Read on to discover what we found….

Why is caffeine so popular in sport? Three in four pro athletes can’t be wrong, but what does caffeine actually do? We asked our friends over at natural sports nutrition brand TrueStart Performance Coffee to fill us in.


Train hard, race easy! This study found that caffeine makes your mind think your body isn’t working as hard as it actually is, called your ‘rate of perceived exertion’, or RPE. This means you can push yourself harder.


Good news for your PB – this study on runners and caffeinated coffee found that caffeine improves both speed and performance.


If you’re planning on increasing your endurance and stepping up to a longer distance, more good news. Caffeine improves endurance by helping your body burn fat more easily, meaning you can save your carbohydrate stores for peak intensity periods during training.


Caffeine is awesome for mental performance. This study found that even low doses of caffeine improve alertness, vigilance, cognitive processes and even your mood, both during and after exercise.


Aching after yesterday and struggling to find motivation to train today? We have great news! Adding TrueStart Performance Coffee to a protein recovery drink doesn’t just taste good – this study by the American Physiological Society found that caffeine after exercise helps muscles refuel faster, by increasing the rate at which your muscles absorb glycogen.


So, what’s the catch? Caffeine sounds ace, doesn’t it? We’re all keen on a good coffee to get us going, but what about when you have too much? When your coffee makes you feel wired, or your caffeine gel doesn’t go down well?

 You can have too much of a good thing – which you’ll be very aware of if you’ve ever had adverse side effects from a mild caffeine overdose. These can include jitters, headaches and stomach problems. Synthetic caffeine gels and pills can get absorbed into your bloodstream more quickly than natural caffeine, causing an energy spike followed by a familiar crash.

 If you’re looking for a natural performance boost with no crash, TrueStart Performance Coffee is perfectly caffeinated to give you exactly that. Founder and triathlete Helena Hills used to live in Colombia, so all the coffee comes from there and TrueStart is completely natural with slow release caffeine and no synthetics. It also mixes with hot or cold water with no faff – doesn’t get much better than that!


Up your winter training game & check out TrueStart Coffee here now